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CASE STUDIES

We are an end to end packaging solution provider, well known for our strong creative aesthetic designs as well as for giving the right brand identity expression to products through their packaging and brand designs. We excel at creating a delicate balance with package design to deliver brand experience seamlessly..

As a branding agency, we understand that there is a strong connection between product packaging design and branding.



LIMITED BUDGET. LIMITED TIMINGS. UNLIMITED CHALLENGES.


WHAT:

A beverage start-up was struggling to meet their launch (do or die). Their PET packaging solution was not manufacturable and environmentally friendly.


HOW:


  • We rapidly analyzed their situation & provided a prompt action plan.

  • Influenced their leadership to intelligently learn & adapt by embarking on agile rapid experimentation

  • Researched, vetted, & selected supply-chain partners


RESULTS:


  • Resolved technical packaging issues

  • Built a new packaging supply chain

  • Lowered packaging COGS by 20%

  • Helped commercialize just in time






STRIKING THE RIGHT OPPORTUNITY


WHAT:

A large aluminum supplier to a variety of industries brought us in to help them think through opportunities to increase market share of Aluminum packaging for beverages.


HOW:


  • Partnered extensively with the customer to baseline current state.

  • Collaborated with our extensive network of industry experts to distill information and create actionable insights


RESULTS:


  • Outlined opportunity areas for Aluminum vs. other packaging materials

  • Informed best practices in packaging materials

  • Distilled beverage & packaging trends

  • Helped commercialize just in time

  • Transformed and realigned customers innovation agenda focused on growth






INNOVATIVE IMPLEMENTATION


WHAT:

A case study is presented for Taja Coconut Water, a start-up beverage company that has pioneered a breakthrough technology of cold-filtration offering world’s first cold-filtered, raw, 100% Coconut Water. TAJA’s Coconut Water is never heat treated, always remaining cold to retain 100% of the natural nutrient content. The company has plans to introduce other good for your and functional beverages that are not pasteurized with a long shelf-life.


HOW:


  • The innovation and design for sustainability initiative was focused on ensuring our packaging is fully recyclable.

  • Sensitive products like Coconut Water are often packaged in packaging containing contaminants like colorants, barrier layers, additives, etc.

  • TAJA’s PET bottle is transparent and designed with a transparent label, ideal for NIR sortation.




  • The bottle does not contain any other additives or scavengers ensuring no contamination to recycling stream.

  • Beverage brands typically use shrink sleeve labels made of PETG or PVC which hinders recycling. Most recyclers sort out bottles with shrink sleeves and they end up in landfills. TAJA’s bottle employ use of crystallizable PET for the shrink label. This label is fully compatible with PET recycling stream.

  • In addition, since it has the same density as PET material for the bottle, it is collected as PET and this improves yield for recycler which is critical for their profitability.

  • We worked very hard to ensure that our package can be recycled using existing recycling infrastructure and not requiring any CAPEX expenditures. We use industry standard HDPE closure material